The world of mobile web traffic has seen drastic increases over the past few years, and the corporate desire to enhance UX Design has become a significant priority in the transition from desktop to mobile. Oftentimes the measurable return on investment attained from quality UX Design includes increased purchases, along with strengthened brand loyalty and advocacy. More recently, however, the designer’s ability to avoid infringing on design and utility patents has provided substantial value to corporations through proper risk analysis.
According to UX Magazine, in an article covering how the U.S. patent system may affect your UX, intellectual property litigation can be a costly process with legal fees starting around $50,000. In many cases, a design patent dispute is stemmed from a UX Designer that has not taken the time to thoroughly research active U.S. patents, or has made the mistake of infringing on a design patent unknowingly. The laws involving new technologies and designs are constantly changing, which has recently made it vital for businesses to hire a sophisticated UX Designer that is well researched in current intellectual property laws.
With corporate reputation and finances in mind, placing high value on a proper legal risk analysis prior to the deployment of software application design and development will provide a more secure and valuable ROI. In a marketplace with little differentiation among products and services, selecting a software design and development team wisely can help drive the most productivity, revenues, loyalty, and eliminate future legal complications. It’s just another reason to invest in quality UX Design.