April 10, 2017 | Last updated on March 28, 2024

San Diego Startup of the Week: GovX

Written by Marc Alringer

Seamgen is kicking your week off right with another San Diego startup of the week. As you probably know, we love to highlight the growing technology companies that are popping up all across our beloved city. In this week’s edition, we are featuring GovX, an e-commerce company exclusively for active duty, reserve, and retired members of the U.S. Armed Forces and related government agencies.

Why did we choose GovX?

In only two rounds of funding, the company managed to raise a total of $15.23 million. That’s right, 15 million dollars.

The past five years, GovX has been able to create an e-commerce marketplace used by over 2.5 million individuals.

GovX website's product screen

They have grown their merchandise revenue from $400,000 in 2011 to $30 million in 2016, with a total of 200,000 products and around 300 premium brand partners.

How does GovX work?

GovX is extremely simple. It’s like Amazon.com for current and former U.S. soldiers and government employees. Membership and eligibility is quickly confirmed through GovX’s proprietary online verification system.

Oh, and the nice thing is that membership is completely free!

Image of a GovX promotion and special deal on two watches

Once you are a confirmed member, you have access to thousands of discounts that range from 50% – 70% off, from brands such as Oakley and North Face.

They also have amazing discounts on concerts and sports tickets, partnering with the NFL and MLB.

The Starting of GovX

GovX was first founded in 2011 by Marc Van Buskirk, Shannon Van Buskirk, and Anthony Farwell. Two of the founders were involved in a prior startup called US Standard One.

oakley sunglasses govx

Source: govx.com

This company focused on their e-commerce web site that offered Oakley Tactical products.

Eventually US Standard One was acquired by Oakley due to its popularity. From there, the concept of GovX emerged, and the founders have remained busy ever since.

The Future of GovX

GovX recently hired a new CEO Alan Cole, who is committed to exploring GovX’s full potential.

The incoming CEO has a plethora of high-level experience in growing e-commerce based sites; at Seamgen, we believe he is going to expand the company in the right direction.

In the near future, GovX looks to offer a special travel portal similar to Priceline, but with better discounts for their members.

The company is currently working on special rates with hotel chains, as well as a division at Priceline to get wholesale rates for the GovX member base.

Thanks for Reading!

Come back next week to find out our next feature for San Diego Startup of the Week. Interested in partnering with a local, successful web and mobile app development company? Check out all the services we offer at Seamgen!

For more articles on startups, be sure to check out our other, amazing blog posts:

San Diego Startup of the Week: Classy 

Startup Valuation Doesn’t Matter

The Rise & Importance of Green Startups

Marc Alringer
Written by
President/Founder, Seamgen
I founded Seamgen, an award winning, San Diego web and mobile app design and development agency.
Top Application Development Company San Diego and web design company in San Diego

Do you need a premier custom software development partner?

Let’s discuss your modernization strategy and digital application goals.

Let's Connect

Contact

hello@seamgen.com

(858) 735-6272

Text us
We’re ready for you! Fill out the fields below and our team will get back to you as soon as possible.