No matter what kind of car you drive, if it was made in the last 5 years, you’ve undoubtedly experienced some frustration with your in-car infotainment system. As software and user interfaces continue to evolve at a rapid pace, we expect more and more from our on screen experiences. In a world where we can intuitively navigate our way between dozens of apps from the smartphone in our pocket, it still requires a user manual to learn how to operate your car’s infotainment system.

With that in mind we challenged ourselves to rethink the in-car user experience by centering the experience around the driver’s smartphone. By leveraging a familiar and intuitive interface along with data that’s automatically gathered from the device, we looked the in-car user experience from a driver centric approach, one that requires less interfacing with the in-car system and more focus on smart integrations with data that’s already being gathered.

Utilizing a Google design sprint structure, we set out to research, sketch, wireframe, comp and prototype our exploration, all within a 5-day period. Building upon on relationship with Kia and the knowledge we have their existing telematics platform, we focused our sprint on their flagship model the K900.

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