Forget about ‘millennials’ just posting ‘ridiculous’ stories on Snapchat. You can now read The Wall Street Journal too, the newspaper announced recently.
By tapping into the app, you’ll be able to read and interact with articles from the New York City-based newspaper — along with some notable politicians.
Other than getting high quality journalism, the four-year-old tech company is making headways in other arenas. Last November, according to Business Insider, the app’s 100 million daily users were uploading 7 billion photos and videos a day — a billion more than reported in November.
Many of the candidates from the 2016 Presidential election, on both sides, have active accounts, including Hillary Clinton, New Jersey Gov. Chris Christie, and Senator Marco Rubio.
Earlier this month, the White House joined the ranks. Josh Miller, Obama administration director of product management, said the reason was to connect with the growing number of users.
“In light of the number of Americans who use the service to consume news and share with their friends, the White House is joining Snapchat to engage this broad cross-section of the population in new and creative ways,” Goldman wrote in a White House blog post.
With the app’s main demographic ranging between the ages of 13 and 23. This presents both an opportunity and a challenge for the company in seeing how they can make money. Last October, the newest James Bond movie, ‘Spectre’, was the company’s first ever sponsored content. Judging from the comments on Twitter, the sentiment was mostly positive.
While the interesting content may attract older generations, a majority of the user base were drawn to its fun and engaging ways of sharing. At the core, Snapchat wants you to tell your story through these means of communication: snaps, stories, chats.
“Snaps and stories let you depict your life in a more authentic way,” said Jonna Stern, a reporter with The Wall Street Journal. “I didn’t expect it to happen, but I’m now addicted to creating them. I feel liberated by the self-destructing updates, the noticeable lack of socially pressurizing ‘likes’ and the fear that I’ll clog up a friend’s long, scrolling feed.”
This social app has a generation hooked, and marketers and politicians have noticed. But you don’t have to be a twenty-something to see the benefits of this application. It is a major contender in the social media world, and you should know a thing or two about it.
For a short breakdown of the application and how to use it, check out this video from The Wall Street Journal.
Photo credit: Carlo Giambasrresi for The Wall Street Journal