Technology, design &
industry trends

Tech Trends / 04.09.19

Utilizing Mobile Apps As A Marketing Channel

Digital marketing experts estimate that most Americans are exposed to around 4,000 to 10,000 advertisements every day. With such a high volume of advertisements, it can be difficult to make a memorable impression. This is where leveraging a mobile app as a marketing channel can be extremely beneficial for many businesses. Mobile apps offer businesses…

Articles / Design / Development / Emerging Tech / Tech Trends / 03.21.19

How The Online Review Revolution Is Affecting The Tech Industry

If you want to achieve human-centered design, you can’t ignore the online review revolution. 80% of 18-34 year olds have written online reviews and 95% have read them. One Harvard study found that business revenue can jump as much as 9% with each star increase in their rating. 73% of customers say that positive reviews…

Articles / Tech Trends / 02.12.19

Artificial Intelligence Dominates Super Bowl Commercial Line-Up

Sports fans wait all year for Super Bowl Sunday to arrive. Advertisers also wait all year for this big day but for a slightly different reason: the commercials. Super Bowl commercials have long been a source of entertainment during the game and often include iconic marketing content. Due to the high viewership of the game,…

Articles / Tech Trends / 01.30.19

Reshaping the Customer Experience Through Technology: Expectations for 2019

Customer expectations reached an all-time high in 2018. With businesses’ improved capacity for technology and access to data, consumers now expect brands to anticipate their needs and use that to create personalized interactions. While 67 percent of consumers have stated that their standards for good experiences are higher than ever, many consumers are now willing…

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