Experience that yields results

Seamgen's Software Development Process

Over the years, we’ve crafted a repeatable and flexible agile-hybrid software development process that focuses on quick, iterative releases into test environments. Web and mobile application services are built ahead of UI/UX development, all feeding back into design and constant stakeholder visibility. Robust QA ensures that all requirements are built correctly, then our QA process team establishes User Acceptance Testing (UAT) automation to prevent future concerns. Whether it’s custom business software for startups or enterprise solutions, we’ve got a proven process for your needs.


Long-term, Fruitful Partnerships

A collaborative, transparent relationship is key to successful digital product launch, and Seamgen strives to become subject matter experts in your business while aligning your digital product strategy with leadership’s digital transformation agenda. By creating case scenarios and defining your users, we establish the requirements essential in moving forward. Being an agile software development company enables us to finalize a feature list and ultimately kickoff the project with project management, the design team, and the development team working collaboratively.

Project Management Triangle

Defining the scope of your project is a challenging endeavor that requires careful consideration. If you don’t have a thorough understanding of the application you wish to design and develop, it’s very difficult for an agency to provide an accurate estimate.


The ‘Magic Triangle’ demonstrates that you cannot expand one side of the triangle without affecting the others. Time, cost, and scope are not mutually exclusive. If you’re seeking to develop a robust application with many features you’ll need a larger timeline and budget and vice versa. Our experience with this methodology ensures you receive optimal and successful agile development services.

Stage 1: Product Discovery and UX Strategy

As an agile software development company, we work as an extension of your team to interview and gather requirements from subject matter experts, end users, and key business stakeholders to ensure we’re designing an optimal solution to meet their needs. Through multiple design exercises and workshops, we’ll create a comprehensive list of user personas and define an initial feature list. These deliverables will enable the UX design team to lay the foundation for a user friendly application experience.


Stage 2: Application Design and Information Architecture

As the design team begins to ideate, they’ll work closely with the development team to outline the overall architecture of your app. Our team ensures that we encompass both short term and long term plans as well as product goals to provide quality end-to-end software development, which is achieved by analyzing user flows and structural and navigational features.


Seamgen’s expert team moves quickly and tests often with lightweight prototypes that highlight key interactions. This is an iterative process based on feedback, testing, and edits, typically with bi-weekly reviews of deliverables with the stakeholder and development teams. As feedback is collected, our designers perfect the layouts created in wireframes and create a flexible and unique design system that works across multiple devices. Then they’ll add moments of delight to expected behaviors with animations, transitions and fun interactions.


Stage 3: Development Sprints

Our agile-hybrid development begins as soon as we have enough of a backlog of user stories and approved designs. We find it works best to have design completed ahead of front-end development. Part waterfall, part agile equates to our agile-hybrid methodology. Each sprint iteration begins with a grooming session, where stories are analyzed, improved if necessary, and divided up into tasks. As tasks are completed, pull requests are issued and reviewed by other members of the team, and are merged with the build as they are approved.


Prior to the end-of-sprint demos, the design team reviews the latest build for completeness, satisfying design intent and expected behaviors. At the close of the sprint the development team demos their completed work to the client and the project team. All sprints culminate with a build. You have instant access to the work that was completed. In the case of mobile applications, we use tools like HockeyApp and TestFlight to provide the application to all interested project stakeholders.

Stage 4: Final UAT and Product Deployment

Throughout the software development process, the Quality Assurance (QA) team writes functional test cases in Zephyr based on the prioritized functionality discussed in sprint planning, linked to relevant JIRA stories. This suite of tests will scale as the deployed functionality throughout the life of the project scales. This serves as the basis of the project's automated tests that run the deployments in every sprint. Upon completion of the final sprint, our team will conduct full regression and end-to-end testing to ensure that the application behaves as intended. With sign off on all sides we’re ready to push to production and/or submit to respective app stores.

Seamgen's Core Values

Successful Partnerships

We maintain our 6 values in our process in order to maintain organization and efficiency. It helps us understand our clients, teammates, coworkers and leaders in each and every step of the way for dedicated transparency. While we are working together, our values can align for the best results. We want you to know that we care and want to make the best product for our clients which is our ultimate fulfillment.

Be flexible

Enterprise software, web and mobile application development is an ever-changing landscape that requires adaptation to evolving consumer trends, needs, and wants. As we collaborate to gather your initial requirements, we’re cognizant of new features that may arise based on user feedback and performance testing. A valuable feature may be unforeseen, and flexibility in our process is what enables us to make iterations effortlessly while continuing to deliver an unparalleled user experience and agile development service.

Source of truth

There are many factors that go into making great mobile products — for startups and enterprises — and one of the largest universal mistakes we’ve seen over a decade of software development is a product team ignoring the user as a source of truth. Before we begin to design or develop anything, it's critical to figure out who is going to use your product. Once we’ve identified your end users, we’ll craft thoughtful wireframes and clickable prototypes to gather valuable user feedback that will direct our product strategy.

Test early

We ensure that your product and/or service aligns with your users’ needs by implementing user acceptance testing throughout the software development process. While users test your product, we observe their behavior to identify any friction in the user experience. We test early to reduce the risk of building the wrong product, saving your company time and resources. Without incorporating user testing your product is built upon subjective assumptions by those who are involved in the application development process.

Release often

Performance testing ensures your application works as intended. Continuous releases provide the opportunity to test regularly and collect user feedback. Our team will set up automated testing systems that provide reliable, repeatable tests. By testing your application throughout the process, we ensure that every feature and component aligns with your business’s objectives.

Be agile

Being an agile software development company, Seamgen focuses on continuously improving both your product and your process throughout the software development lifecycle. It is an iterative, flexible approach in which teams divide large projects into multiple smaller ones. With an agile-hybrid approach, our team delivers requirements in short developmental rounds, often called sprints, learning as we go. Iterations allow our cross-functional teams to deliver working software within the shortest time frame possible, so feedback and adjustments can be made accordingly.


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