The Greek aphorism “know thyself” is a good adage for the individual, but for business I prefer saying “know thy user.”
Regardless of the vertical of your company, user testing is a vital part of any business process. Whether you’re designing a corporate website or a custom application, it’s imperative to first understand which user personas will be interacting with the application, so that the user experience is optimized for the actual users, not the creator.
As much as it pains me to say this, mother does not always know best. If you are the “mother” of your website or application, you know your product inside and out. You, like most of the companies we work with, are far too close to the company to be able to take a step back and see the business from an outside perspective. Successful business strategies are the ones that think outside of the box, not in it. Businesses that don’t incorporate user testing in their design are left with a smaller group evaluating the product and incorporating their subjective assumptions into the results. This will hurt your business in the long run.
Unlike yourself, a large number of your users will be visiting the site or downloading your application for the very first time. Most likely, they have some sort of preexisting notion of what your application is and how it can help them. You will also get users that land on your site or application that are more hesitant due to negative interactions in the past leaving them dissatisfied with an app. Understanding these personas is essential because it will force you to design what your user needs versus what you prefer.
User Testing that Steps Outside the Box
One of the many things that separate Seamgen from other design and development shops is our focus on user experience and testing. We don’t even begin the design phase until we have invested the time to completely understand who the end user of the product is. This also prevents us from having to make unnecessary revisions, thus wasting our clients’ time and resources.
Are you interested in seeing how usability testing can enhance your mobile or web application’s user experience? User research and testing is truly our forte, let us help you. Get in touch with us today by clicking here.