The Solution

Simplified Design for Improved Usability

Our solution involved redesigning Aldera’s platform to create a more intuitive, user-centric experience. We focused on streamlining the interface, reducing complexity, and enhancing functionality across a wide range of users and brands. By developing a flexible, white-labeled interface, we ensured that it could adapt to different payer needs while maintaining a consistent user experience. Detailed wireframes and thorough user testing laid the foundation for a robust prototype, which led to improved task efficiency and user satisfaction. The result was a responsive, easily navigable healthcare portal that improved overall usability and performance, making it easier for users to access the information they need across devices.

RESEARCH & DISCOVERY

Understanding the Good and the Bad

Aldera’s existing product had over 500 pages of dynamic content and a seemingly endless feature set -- capable of doing everything, from handling customer service to creating company benefits plans. In order to improve this robust application, we needed to begin with gaining a more complete understanding.

USER TESTING

Capturing Input from a Broad Demographic was key to Useful Feedback

Utilizing a combination of virtual and in person testing, we created a task-based test to analyze the efficiency of the overall experience. A healthcare portal needs to be direct, obvious and informative; most users just want to get the information they need and move on. For these reasons, we tracked specific feedback from users that improved overall time on each task.

Example task

After moving to a different city, you and your family are in need of a new primary care physician. Dr. Rick Zonda is a highly rated primary care physician within 5 miles of your home address in 92101. Find Dr. Rick Zonda and select him as your primary care physician for all members of your family (The Ross family). 

How We Improved

THE RESULT

The Design Needed to be Flexible to Accommodate Multiple Brands, Users and Insurance Types

Hundreds of screens across multiple device sizes resulted in a flexible framework for all. Here’s a small sampling of key screens from the overall experience. Want to see more? Get in touch.