Finding a trusted pet care provider should not be a troublesome task. Furlocity simplifies the process. Users have the ability to search and compare pet friendly hotels, veterinarians, and book online wherever applicable.
In an effort to create a site that spoke to the targeted demographic, we compiled a great deal of research. Personas were drafted in an effort to highlight the application’s top users. We subsequently created a workflow to ensure proper collection of relevant information.
We placed our focus on a couple -- Riley and Jim. They live a fast paced lifestyle, busy and sometimes chaotic. They just had their first child and no longer have the time to pamper their three pets as much as they used to.
Ed just retired and found a new passion, a Chihuahua named Lucy. He is a part time consultant who needs to travel for business. He’s tech savvy and ready for the right tool to help board his child.
Jane is a bright and hard working facility owner. She is 2 years into the business and is starting to see the effect of competition as the market bursts. She needs an edge but she can’t afford a beautiful website. Furthermore, she needs people to understand why her business is a great choice.
Paris is a young professional whose life is fast paced and comfortable. She is very social and so is her Pomeranian. She spoils her child with treats, gifts, and 5 star facilities. She wants to travel more but the guilt of leaving her pet prevents this.