What is a STEM Club? Are your kids in the club? Is it an issue that younger and younger kids these days are clubbing?

Okay, enough with the club jokes. At young ages, our minds develop a strong sense of curiosity, and we begin to question everything around us. However, at the same time, kids want to play.

So, how can we combine education and playtime? Amazon has answered that question. Recently, the eCommerce giant announced a subscription service catering to educating kids, the Amazon STEM Club.

Welcome to the STEM Club

amazon stem club

Early 2017, Amazon publicized the STEM Club subscription service that delivers a mix of educational toys right to your doorstep.

Amazon stated:

“From programmable robots to rockin’ crystal kits … to cool arithmetic toys, STEM Club will challenge and inspire while expanding young minds through play.”

These toys primarily focus on the academic disciplines of Science, Technology, Engineering, and Mathematics (STEM). In case you thought STEM was a plant reference.

For $19.99 a month, Amazon will deliver an age appropriate toy designed to entertain and educate your child.

Subscription Features

amazon stem club

Amazon is offering this subscription to kids from three different age groups: kids aged 3-4,  5-7, and 8-13.

The tier system will allow flexibility for consumers, as they can select the age appropriate set for their children.

Amazon also released this statement in regards to the toys:

“We work closely with smart and trusted brands, and we love to handpick the best STEM toys.”

Stem Club Reviews

stem club

So, is subscription to the STEM club worth it? The reviews heavily vary.

According to 45% of the current reviews on the Amazon website, the STEM club is a great way to get kids involved in these skills at an early age.

However, the service only has 3.5 out of 5 stars, overall, and 36% of consumers rated it at a 2 out of 5, or lower.

Pros:

  • Encourages children to engage in STEM
  • Membership can be cancelled anytime
  • Convenience
  • Monthly variety

Cons:

  • Only one subscription per age range on the account. You have to create another account if you want to subscribe to another tier.
  • Available only in the U.S.
  • Some toys are actually in a different age range. For example, receiving a toy recommended for children age 7+ in the 5-7 age tier.

Potential Competition

kiwi crate

Amazon is actually a bit late to the STEM club party. Kiwi Crate has been in business since 2011, and has racked up a loyal base.

Although Amazon prides itself on low prices, Kiwi Crate starts at only $16.95, about 15% cheaper than Amazon STEM Club.

Another difference between these two companies is that Kiwi Crate offers a wider selection on age range: 0-2, 3-4, 5-8, and two selections of 9-16+.

For the last tier, subscribers can choose from a Doodle Kit–which is focused more on the arts–or the Tinker Kit, that revolves around the sciences.

While Kiwi Crate is the industry leader, never count out Amazon. The coming months will show how Amazon’s service catches on, and whether or not Kiwi Crate will have to give up significant market share.

You can check out more information on Kiwi Crate here.

In case you’re curious about even more options, here’s a nice list of other educational toy subscription services.

Thank for Reading!

Thanks for checking out the article, we hope you enjoyed the read. Be sure to look at our other articles highlighting the latest tech trends and local San Diego startups.

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