• Artificial Intelligence
Case Study

Brain Corp

Brain Corp is one of the leading software platforms for autonomous mobile robots. Their software has helped extend the workforces of Walmart and a few other major enterprises that make use of their clean, move and sense software products.

  • ux-design
    ux design
  • design-system
    design system
  • development

The Challenge

Brain Corp's Race Against Time: Accelerating Customer Portal Development for Walmart

Brain Corp was 6 months behind production of their customer portal. A majority of their time was spent perfecting their OS and their proprietary models that were embedded on the robots. With their backs against the wall, they engaged with Seamgen with a mission to quickly set up a customer portal that offered enough business intelligence tooling to offer a decent MVP to one of their major enterprise clients (Walmart). With no access to their customers & a short window for delivery, we were forced to work very closely with the product manager to make assumptions and do feature ideation.

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Streamlined Robot Monitoring provides instant insights into your robot performance tracking daily coverage, performance metrics, and utilization rates effortlessly for efficient management.

The Solution

Seamgen's Agile Approach to Rapid Product Definition and Development

Seamgen was under pressure to not only define the product quickly but, get our development team started with foundational development tasks. We worked to quickly understand their user archetypes and most immediate needs by embedding ourselves with the product owner to document and collect as much information as we could. After creating a prioritized feature list Seamgen facilitated ideation exercises to define feature concepts and potential workflows for future releases.

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Seamgen's Sleek Design: Experience efficiency and clarity in Braincorp's interface. Our cohesive design system ensures seamless navigation and understanding across screens.

Seamgen's efficient development kickstart

Core Views and Component Library

To get development started quickly, Seamgen’s strategy was to define core views and repeated components quickly. To accomplish this, our first task was to iron the most complex data visualizations & reports. In particular the coverage & utilization reports. These two robust views ultimately allowed us to start setting up a component library and design system right out of the gate. By leveraging Figma, we were able to get development started quickly and stay organized through the life of the project.


Comprehensive data on robot coverage alongside seamless navigation and intuitive interface provide powerful insights. Users can effortlessly switch between key components like dashboard, locations, devices, users, and reports for enhanced control and efficiency.

The results

A Sizable Acquisition

The end product for both the MVP and the next few releases were enough for Brain Corp to secure a huge $114 million series C round:

Self-driving robot AI company Brain Corp raises $114M

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