Yes, we all know that Jeff Bezos’ master plan is to take over the world, and this month he made some major moves, via Amazon, toward his ultimate goal of world domination.
Okay, maybe I’m sounding a little drastic, but Amazon’s recent advances have everyone talking. We don’t believe that Amazon is going to take over the world anytime soon, but we do want to recognize the four power moves Amazon has made over the course of the past month.
1. The Whole Foods Acquisition
Amazon broke the internet when it acquired Whole Foods for $13.7 billion dollars. It sent shocks around the world as Amazon agreed to pay $42 a share in cash for the natural grocery store chain.
With access to brick and mortar shops across the U.S., Bezos and his team now have a base of operations to carry out years of experiments on how to expand their control of the actual commerce market.
2. Imitating Blue Apron
We are already witnessing the power of Prime Delivery, and Amazon this month took it one step further by creating its very own meal kit delivery service.
If you are thinking that you have heard of this idea before, you are not wrong. Amazon is trying to completely push out the meal kit providers like Blue Apron out of the industry.
Blue Apron, the largest meal kit provider in the U.S., saw its shares dive as Amazon’s new ambition encroaches on their territory.
3. Instagram or Amazon?
Blue Apron wasn’t the only target that Amazon chased down this last month. The tech giant is starting to dabble in the social media space by creating a new type of Instagram.
Meet Amazon Spark. Think of it as if Instagram and the Amazon marketplace had a baby with a heart of pure capitalism. It has all the functionality of Instagram but its main purpose is to get people to buy more stuff. For instance, take the picture below.
It’s a really trendy picture of someone surfing, but it was posted by a wetsuit company. The main goal of the picture is to have consumers think, “Oh, I need that wetsuit.” Well, that’s where Spark allows you segue into the Prime Store to buy that wetsuit you just eyed.
4. Teaming up with Sears
The final piece to Amazon’s huge month comes with a major shock to brick-and-mortar appliance retail stores. Sears signed a deal with Amazon to sell their appliances on the e-commerce marketplace. While Sears saw its shares rise, other appliance stores who haven’t partnered with Amazon yet such as Home Depot, Best Buy, and Lowe’s, saw huge drops in their stock prices.
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