In today’s on-the-go climate, businesses are looking for ways to build relationships with existing and prospective customers. With an arsenal of marketing tools available in the market, it can be overwhelming to find a solution that works for your business. One highly effective strategy to consider is using SMS text messaging campaigns. While following mass texting best practices, your business can yield a great return on investment and engage your target audience in new and exciting ways.

Just because everyone has a mobile device in their hands, however, doesn’t mean that you’ll automatically find success in your marketing efforts. This is because the type of message you choose to send to consumers must resonate with your particular audience’s wants and needs in order to motivate them to take action. The following 5 tips are designed to help your business grow and achieve results with the best mass texting practices and appointment reminder text campaigns.

Woman implementing mass texting best practices

Mass Texting Best Practices

Scrap Cheesy Messages

The number one thing you want to avoid is coming off as ‘spammy’ and having your recipients delete the correspondence rather than take it seriously. Constantly blowing up your target audience’s smartphones with information that is irrelevant or fails to provide value will negatively impact your brand’s reputation. There has to be a balance between promotional messages and delivering content that provides beneficial information for the consumer.

Be Concise

You may see the 160-character limit as a restrictive and frustrating hurdle to overcome. However, the limit can actually benefit your business, as it forces you to get creative with your messaging and refrain from sending long-winded texts that lose your audience’s attention. Staying direct and cutting out non-essential information when crafting your message is the best way to boost engagement rates and ensure your communication is well-received. Understanding your audience’s challenges and needs, eliminating unnecessary fluff, and injecting some imagination into your messaging is the best way to grab the attention of prospective clients.

Be Transparent and Use Personalization

Unless you’re sending your message to Sherlock Holmes, you want to immediately identify your company when using mass messaging. As a recipient, receiving a message from an unknown number that doesn’t clearly state who the message is coming from will wind up getting deleted or an unsubscribe request. Similarly, you want to use personalization in your texting to help foster a strong connection between your brand and target audience. Segment your audience based on buyer personas and then create different messages based on what these different groups respond to best.

Keep Timing in Mind

Just like you do with email marketing, SMS campaigns require a strategy around when you choose to deploy your messages. Hit the internet to conduct a little market research, and conduct a couple of A/B tests to determine what times resonate best with your audience. Something you and your team should brainstorm on is whether your message will be more effective in the morning, after work, or at a particular point during the day when someone may need a little mental break. It’s important to remember that you are texting real people and in order to not seem intrusive or overstepping boundaries, you never want to send messages in the middle of the night or too early in the morning.

Woman practicing mass texting

Make Your Audience Feel Valued

If you’re simply sending messages that provide no value and includes information that your audience can easily find on your website, it wouldn’t prompt them to take action. Instead, you want to design messages that make your recipients feel special and valued, as if you’ve created the message exclusively for their eyes only. If you have a promotion going on, your message should read as if each recipient has qualified for an exclusive offer or deal. Which is always better than the audience just receiving an automated message.

By following these 5 mass texting best practices, you will improve your business, strengthen brand equity, and successfully engage your target audience.


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